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Outcome of an Ad Contest Starts an Uproar on YouTube

http://www.nytimes.com/2007/06/27/technology/27malibu.html

Some YouTube users cried foul this week when they saw the winning video in a Malibu Caribbean Rum user-generated advertising contest. The contest, which began in early May, solicited videos about Malibu Banana Rum set to the tune of "Banana Boat Song," also known as "Day-O." It offered a prize of $25,000 or, if the winner preferred, a banana grove in a tropical location.

My View: The only words that come to mind is the acronym "lol." It reminds me a lot of the recent story about the man that sued his drycleaner for $54 million over a pair of lost pants. Other than "lol-ing" at the people that are complaining, I don't really have too much to say about this.

Labels: advertising, contests, youtube

:: Permanent Link :: Posted 6/28/2007 :: 0 Comments :: Links to this post ::

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